Common Startup Failure Traps - Founder

Overall Guidance:
Many people failed to do startup because of many reasons. Here are some common mistakes people make.

Failure Practice:
Trap 1: Don't have time for business.
Startup needs lots of time. If don't have time for any excuse, then the startup is doomed to fail.
Trap 2: Too many Excuses for failure
Excuse is not acceptable in startup.
Trap 3: Spend too much time on product, and don't spend time on promoting the product.
Many people from IT background like to develop product, but once it is done, they may lose the faith of the product, and don't promote the product.
Trap 4: Don't know what to do.
Startup is like adventure. It is uncertain and full of wonder. Many time, people will get lost about they shall do.
Advice: Have a weekly plan, execute the plan and try to get users.
Trap 5: Look for success, instead of users.
Success is a long goal for a startup. It may take years to come true, and many startup will fail in the middle. Founders shall not use success as self-evaluation criteria, because it is like a star you don't know if you will get it. But users are short term goals which you can try to get if you work hard enough.
Trap 6: Do market research first, and then try to find best idea.
The founder is one-man or two-men army. You don't have time to do the market research first, and then try to find the best idea. This will not work. As founder, you shall analyze and observe your surrounding living experience and life experience, and see what problems you face, and can we identify it as an opportunity. Observation of the life shall be the source of idea innovation.
Trap 7: Location is not good.
Location is critical. In good location, you will see many people like you, and you can easily find cofounders, and there are many social events available, and many good opportunities for you to learn. In normal location, there is not many things going on. People are late back, and don't want to do business.
Trap 8: Give up idea, when other people say no.
You need to find the right potential customers, and ask if the product solves their problem. Wrong customers will say no to good product. So it is important to find right customers and ask them if they can use your product.
Trap 9: Lose the faith of your idea.
As long as the problem exists and people feel pain about it, then your idea has value. No one can tell you it is a good idea or bad idea. You have to test it, and have belief about it.
Trap 10: Don't have good advisor
Many people start from a poor family, didn't have right education to do startup. But they want to do startup. Once they try, they will fail. Good education can help avoid many mistakes. So it is important to find an advisor and can help you whenever you need.
Trap 11: Do startup by yourself
Startup has lots of work. One man can't be enough to do a business. The goal of startup is to start a business from idea, and hire and grow team to build the startup.  It takes a team to do startup, not just one man person.
Trap 12: Didn't do research after getting an idea before prototype.
After you have an idea, you shall start to do market research for this idea, and see if this is a growing market, dying market, or new market. See if anyone has already had a proposal to solve this problem, and what is your competition. Many people found out that there is already a strong competitor or a stable solution, which many customers like to use.