Knowledge Sharing:
1. A powerful name is the result of a powerful positioning strategy. The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible.
2. The notion of describing a business in the name assumes that company names will exist at some point without contextual support, which is impossible. Company names will appear on websites, store fronts, in news articles or press releases, on business cards, in advertisements, or, at their most naked, in conversations.
3. Chrysler understood that consumers don't participate in this kind of literal, negative deconstruction, but rather accept things in the context provided.
4. Extra points to Verizon for understanding that a negative can be more positive than a positive
5. As always, we were looking for the one name that worked on as many levels as possible
6. Seven's abstract, slightly mystical quality, Nguyen reasoned, was the essence of its appeal. "It has so many different connotations," he says. "Seven Wonders of the World, seven days of the week, on the seventh day God rested. It's the number of perfection, the good-luck number. There's also a data language in the telecom industry called SS7, which the companies we deal with will appreciate."
7.
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