Tuesday, April 28, 2015

How to solve two sided markplace problem

Solution 1:
Yelp Model with Standalone value Proposition like directory search
http://platformed.info/yelp-craigslist-padmapper-two-sided-marketplace/

Solution 2:
PROVIDE AN IMPROVED MECHANISM FOR PRODUCERS TO INTERACT WITH EXISTING CONSUMERS
Willstream Leab Model.
Focus on producer side, and help producer to manage consumer side.
http://platformed.info/how-to-use-your-producers-to-seed-the-platform/

Solution 3:
PROVIDE A PRODUCTION INFRASTRUCTURE. WHEN PRODUCERS PRODUCE, THEY BRING IN THE CONSUMERS
Youtub and wordpress model

Solution 4:
FOCUS ON HIGH QUALITY PRODUCERS
Tutorspree

Solution 5:
Provide Standalone Value Proposition
Square, OpenTable,
http://platformed.info/seeding-platform-standalone-square-opentable-delicious/

Solution 6:
Focus on the hard side
http://platformed.info/online-dating-seeding-strategy/

Solution 7:
Platform will work as Producer
http://platformed.info/apple-iphone-evernote-youtube-airbnb-seeding-strategy/



Knowledge Sharing:
1. The products on the platform (rental listings, videos and apps respectively) are the ultimate products with which the consumers interact.
2. Sometimes, it helps to learn manually what works and then, automate it, instead of automating and testing a hundred times.
3. Some features are creative.
4. A simple tweak that goes a long way in making the platform self-sustainable.
5. Before launching a platform, you should understand the motivations that drive creators to contribute. A common theme across all platforms is visibility, self-expression and/or recognition.
6.  “We feature the most voted creations on the front page” is a clear proposition as it specifies how the ‘best’ are separated from the ‘rest’.




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