Understand Technology Company

1.  Many companies are Technology Driven Companies. The company drives sales by innovating new technology, new ways to do things, new concepts, new Things in Internet. And then attract investors, customers, entrepreneurs, and eventually drive money to come and help growth.
2.  Once company innovated new things, they will try to protect it with IP - Intellectual Property.
3.  Technology evolves, from Traditional to SOA, to Cloud computing, Mobile Computing, API Management, etc.

Master API Management

At the highest level, an API management solution needs to include a –

• Developer Portal for developers to discover APIs, understand usage and sign up for access
• API Gateway that secures and mediates the traffic between your APIs and its consumers
• API Lifecycle Management to manage the process of designing, developing, deploying, versioning and retiring API

API Management

There are many marketing terms.

Vendors:
Vordel
Apigee

Some of the marketing terms are helping people understand technology offering from high level.
Levels: Marketing Message -> Feature Themes -> Features Lists -> Detailed Capability.

Terms:
1.  API Lifecycle Management
2.